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Løve conquers all

Løve conquers all

I can’t believe it’s been more than two months since I took a leap and finally revealed my brand name, LØVINDE. In case you couldn’t tell, I had a lot of fun choosing love songs for a bit of teaser campaign in the lead up to it. But why all the love songs, and why did...
Facing Opposition

Facing Opposition

I often find myself reflecting and writing at this time of year. It probably has a lot to do with my location. We are away in paradise, aka Dutchies Beach in Port Stephens, for an extended long weekend. It’s become somewhat of a family tradition celebrating Australia...
All the adjustments

All the adjustments

My last journal post started by saying it has been sometime since my last update… and here I am again needing to say the same thing. It has been a bit over 3 months since we welcomed our darling little cub, Hugo, into our world. And what an incredible few months they...
The jewel in the crown

The jewel in the crown

While we are still processing all the patent and trademarking information overload, I have been working on another part of my shoe concept… the final little twist on a unique part of my design. When we left for Italy last June, this part of the shoe – the buckle...
Patented leather shoes

Patented leather shoes

Today I took all my precious cargo… my shoe prototype from Italy, my sketches (some on the back of a plane ticket), my pitch presentation, and a whole lot of anticipation (oh, and of course my bump) to meet with a patent attorney 🙌🏻  It was a full-on meeting and...