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Cast of Thousands

Cast of Thousands

I have some more important news to share, but first a bit of background… As I look ahead on this journey, it’s easy to feel overwhelmed with all the things that need to be done. Being a typical creative type, I’m all about the passion for the idea,...
Løve conquers all

Løve conquers all

I can’t believe it’s been more than two months since I took a leap and finally revealed my brand name, LØVINDE. In case you couldn’t tell, I had a lot of fun choosing love songs for a bit of teaser campaign in the lead up to it. But why all the love songs, and why did...
Facing Opposition

Facing Opposition

I often find myself reflecting and writing at this time of year. It probably has a lot to do with my location. We are away in paradise, aka Dutchies Beach in Port Stephens, for an extended long weekend. It’s become somewhat of a family tradition celebrating Australia...
All the adjustments

All the adjustments

My last journal post started by saying it has been sometime since my last update… and here I am again needing to say the same thing. It has been a bit over 3 months since we welcomed our darling little cub, Hugo, into our world. And what an incredible few months they...
Deep breaths

Deep breaths

It’s been some time since my last update, but trust me when I say things have been happening! And by ‘things’, I mean BIG things. Some are not necessarily in my skill set (well some certainly aren’t!), but that’s why you ensure you surround yourself with professionals...
The jewel in the crown

The jewel in the crown

While we are still processing all the patent and trademarking information overload, I have been working on another part of my shoe concept… the final little twist on a unique part of my design. When we left for Italy last June, this part of the shoe – the buckle...