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When løve takes its sweet time

When løve takes its sweet time

Are we there yet? Sharing this journey means I regularly get asked questions such as: “When will we get to see your shoes?” “How far away are they?” “What‘s the latest news with your shoe business?” I love the questions, I love the excitement and enthusiasm people...
Love and other Choices

Love and other Choices

It’s one year today since I revealed the name of my shoe label: Løvinde. While I’ve previously touched on the power of a name and the significance and identity a name carries, there’s another level to this I haven’t spoken about publicly before. They say you can’t...
Løve conquers all

Løve conquers all

I can’t believe it’s been more than two months since I took a leap and finally revealed my brand name, LØVINDE. In case you couldn’t tell, I had a lot of fun choosing love songs for a bit of teaser campaign in the lead up to it. But why all the love songs, and why did...
The jewel in the crown

The jewel in the crown

While we are still processing all the patent and trademarking information overload, I have been working on another part of my shoe concept… the final little twist on a unique part of my design. When we left for Italy last June, this part of the shoe – the buckle...
Next steps

Next steps

We’ve been home a whole week now… and I’ve been keeping this white shoe box safely guarded away from Reuben, our Groodle puppy – whom I am sure would find the box most appealing too (although, our reasons differ slightly!). So what now? The...
‘Back to reality’

‘Back to reality’

All the bags are finally unpacked, most of the washing done and I’m pretty much adjusted back into cooler Sydney weather and timezone. So now some would say I’m ‘back to reality’ – which I have always used as an expression too, but it’s...